普洱茶是怎么火起来的？
事实上，普洱茶能火起来，其中有炒作的推动，但主要是离不开普洱茶自身特性等客观原因。
要开启普洱茶这场盛宴，要从普洱茶本身的客观因素说起。
How did Pu'er tea catch fire?
In fact, Pu'er tea can catch fire, which is promoted by hype, but mainly due to its own characteristics and other objective reasons.
To start the feast of Pu'er Tea, we should start with the objective factors of Pu'er Tea itself.
客观因素一：口感独特
普洱茶多品种、神秘而独特的口味，激发了消费者的消费欲望和消费乐趣。
1、品饮过程中，层次感丰富
有茶友比喻绿茶像流行歌，而普洱茶就像交响乐，其口感层次变化丰富。
一般的普洱茶至少可泡10泡以上，每一泡的口感都不同。品茗，如同品味人生，感叹人生的变迁和岁月的沧桑。
人们一旦喜欢普洱茶的滋味，爱上普洱茶文化，就会有嫌其它茶滋味淡薄、香味不自然、非原生态之感，形成对普洱茶的依恋感，转变成普洱茶的忠实消费者。
2、陈化过程中，口感变化莫测
即使是同一厂家、同样的茶料、同一批生产的茶、同一个收藏客，因储存时间、地点、方法的不同，茶叶都会有不同的转化、不同的滋味。
所以说，没有人能真正了解普洱茶，在普洱茶面前，茶友永远如小孩般的幼稚。
这也是人们迷恋普洱茶的一个重要原因。
Objective factor one: unique taste
Pu'er tea has many varieties, mysterious and unique taste, which stimulates consumer desire and pleasure.
1. In the process of drinking, the sense of hierarchy is abundant.
There is a tea friend who likes green tea as a pop song, while Pu'er tea is like a symphony, and its taste level changes richly.
Ordinary Pu'er tea can be brewed at least 10 times, each with a different taste. Savoring tea is like savoring life, lamenting the vicissitudes of life and the vicissitudes of time.
Once people like the taste of Pu'er Tea and fall in love with Pu'er Tea culture, they will have the feeling that other tea tastes weak, fragrance is unnatural and non-original ecology, forming a sense of attachment to Pu'er Tea and transforming it into a loyal consumer of Pu'er Tea.
2. In the course of aging, the taste changes unpredictably.
Even if the same manufacturer, the same tea material, the same batch of produced tea, the same collector, because of the different storage time, place, method, tea will have different transformation, different taste.
Therefore, no one can really understand Pu'er tea. In front of Pu'er tea, tea friends are always childish.
This is also an important reason why people are infatuated with Pu'er tea.
客观因素二：收藏价值与投资价值
1、普洱茶的收藏价值高
普洱茶易存耐贮、越陈越香的特点使其增值空间大。
2、普洱茶投资门槛较低
普洱茶新茶价格便宜。和价格昂贵、收藏者需要较高专业水平的古玩、翡翠等传统收藏品相比，普洱茶更具普及性。
3、普洱茶有消耗特性，降低收藏风险
普洱茶具有传统收藏品不具有的消耗特性，同一年代的茶不会增加，每消费掉一点就少了一点，基本不用担心将来产量增加后收藏茶贬值。
Objective factor 2: collection value and investment value
1. High value of Pu'er tea
Pu'er tea is easy to store, durable and fragrant with aging, so it has a large value-added space.
2. Pu'er Tea Investment Threshold is Lower
New Pu'er tea is cheap. Compared with expensive antiques, jadeite and other traditional collections, Pu'er tea is more popular.
3. Pu'er Tea has consumption characteristics and reduces collection risk.
Pu'er tea has the consumption characteristics that traditional collections do not have. Tea in the same era will not increase. Every little consumption will be a little less. There is no need to worry about the depreciation of collecting tea after the increase of production in the future.
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